Bikes

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

Originally designed back in 2000, the Thrillseeker was a revolutionary concept for that time which really put Wethepeople on the map. Based on the notion of a bike which “fitted” the rider better than what was currently available - the Thrillseeker was one of the first bikes to steer away from the overbuilt aesthetics of the 90’s early 2000’s and instead strive towards a streamlined and more refined bike for transition and ramp riding. That 20 year old concept of a bike with the “perfect fit” transfers seamlessly into the all new revamped Thrillseeker line. Designed around the concept of creating a collection of bikes for the first time and at an unbeatable price, sized up perfectly to suit any rider. One bike, x4 sizes, available in S-XL, the Thrillseeker allows shops, parents and riders to choose a bike perfectly sized to the rider, making those first days in BMX as fun as possible. Carefully spec’d to ensure a lightweight, well priced and easily upgradable bike, the “Thrillseeker” has returned.

From commanding the clock to holding your own on weekend rides. The Altitude Alloy is purpose-built to go fast and demolish steep trails. Its total enduro capabilities can help you secure that "top step" and tackle demanding group rides with confidence. The Altitude Alloy features internal routing, size-specific tune, and the refined RIDE-4™ adjustment system. With so much capability in your corner, it’s time to push limits, climb faster, and charge.

The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry. Building on the Revo 20", the Revo 20" Pro FS adds a 3pc crank upgrade, front brake, and a Salt "AM" cable detangler, making this machine even more dialed than ever before.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Lyrik Select+ fork and Vivid2 Select+ shock. - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

The Sight C2 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Carbon, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight C2 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons It's Rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned Design System. Wheel size: Sizes Small – X-Large: 27.5-inch or 29-inch

The Torrent's modern features and new progressive All-Mountain design provide stable, agile descending, paired with climbing capability that would make a mountain goat jealous – perfect for any rider looking to bring their trail riding to the next level without the extra expense and complexity of rear suspension, and a new challenge for advanced riders trying to keep themselves honest. - New 29" 6061 DB Aluminum Torrent Frame - Progressive All Mountain Hardtail Geometry - Geo based around 150mm short offset 29" fork - Gravity Tune with short responsive chainstays - Slack 64 degree head angle RIDER BENEFITS: - PROGRESSIVE DESIGN: The Torrent uses Norco's holistic approach to fit and geometry to create the ultimate all-mountain hardtail experience. The unique combination of our next generation of Gravity Tune, longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently attack the rowdiest trails. - EQUIPPED TO DESCEND: To support riders through the lunacy that the Torrent's inspires, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby 29er tires. - BURLY METAL FRAME: For 2021, we decided to offer the Torrent in both steel and highly-engineered aluminum to give you some options for when you're fully committed to a burly line that you're fairly confident you can pull off. Steel has a reputation for being tough and compliant, and when it's engineered right, aluminum does, too.

The Torrent's modern features and new progressive All-Mountain design provide stable, agile descending, paired with climbing capability that would make a mountain goat jealous – perfect for any rider looking to bring their trail riding to the next level without the extra expense and complexity of rear suspension, and a new challenge for advanced riders trying to keep themselves honest. - New 29" 6061 DB Aluminum Torrent Frame - Progressive All Mountain Hardtail Geometry - Geo based around 150mm short offset 29" fork - Gravity Tune with short responsive chainstays - Slack 64 degree head angle RIDER BENEFITS: - PROGRESSIVE DESIGN: The Torrent uses Norco's holistic approach to fit and geometry to create the ultimate all-mountain hardtail experience. The unique combination of our next generation of Gravity Tune, longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently attack the rowdiest trails. - EQUIPPED TO DESCEND: To support riders through the lunacy that the Torrent's inspires, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby 29er tires. - BURLY METAL FRAME: For 2021, we decided to offer the Torrent in both steel and highly-engineered aluminum to give you some options for when you're fully committed to a burly line that you're fairly confident you can pull off. Steel has a reputation for being tough and compliant, and when it's engineered right, aluminum does, too.

The XFR is designed for everyday adventures, and adventuring every day. Fast, comfortable, and confident, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to take the road less travelled. With multi-terrain tires that roll fast on a variety of surfaces and an 80mm suspension fork soaking up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define your path between two points. - New MY21 Aluminum frame - SR Suntour XCE28 80mm fork - Shimano Tourney 21spd drive train - Mechanical disc brakes w/2-finger lever - Kenda Piedmont 29" x 2.1" tires RIDER BENEFITS: - LIGHT ALUMINUM FRAME: Premium aluminum frame with stylish details delivers strength, stiffness and minimal weight. - COMFORTABLE FRAME GEOMETRY: An upright riding position keeps your head up to scan traffic, yet a generous wheelbase gives the bike a confident, stable ride. - 80MM SUSPENSION: 80mm of bump-eating travel smooths out choppy pathways for a more comfortable ride. - VERSATILE COMPONENTS: Multi-terrain tires roll quickly on pavement and maintain traction on loose surfaces. Triple ring drivetrains provide a wide gear range, while disc brakes deliver excellent stopping power and control in any weather. - EASY TO ACCESSORIZE: With the ample accessory mounts and chainstay mounted disc brake caliper, fenders and racks mount quickly and easily.

The Mahuna strikes that perfect balance of mountain bike and all-around fun rig. Its 29” wheels easily roll over obstacles and provide a smooth, predictable ride. The fork features 100mm of supple travel and together with the 29” wheels, helps keep bumps in check. You have complete control over stopping with powerful hydraulic disc brakes. An 11-speed drivetrain makes quick work of tough hills ensuring the Mahuna is as fun going up as it is going down.

The Rove AL 700 is what you’ve come to love as the dependable go-anywhere steed. Perhaps you’re gravel-curious, but not quite sure of how often you’ll really want to push your limits off the paved road. That, my friend, is what the Rove AL 700 is here for. It’s the road biker’s gravel/touring/do-it-all steed. It provides everything you need for a fast, comfortable ride and nothing you don’t. It’s the perfect bike for commuting, partaking in weekend warrior adventures, or diving deeper into longer tours.

TRAIL HARDTAIL - Kobain is a rock-solid, made-in-Canada hardtail, built to get you riding more trails, more often. Its modern geometry puts you in a powerful, confident riding position, so you can focus on what’s ahead, while the 29-inch wheels with generous clearance and thru-axles front and rear keep things solid on the trail. The Kobain is all about fun at a fair price. In other words, that means more time riding and less time working.

TRAIL HARDTAIL Kobain is a rock-solid, made-in-Canada hardtail, built to get you riding more trails, more often. Its modern geometry puts you in a powerful, confident riding position, so you can focus on what’s ahead, while the 29-inch wheels with generous clearance and thru-axles front and rear keep things solid on the trail. The Kobain is all about fun at a fair price. In other words, that means more time riding and less time working.