A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.

One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.

We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.

Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

The Asura features a lightweight but tough Chromoly/steel frame, a 100mm travel fork, and a stacked list of Radio, RST, and Tektro components that make a fun and exciting 26" machine that you won't be able to put down. It's ready for serious all-terrain fun on the streets, jumps, and pumptracks.

The Evol enters the scene with a fresh injection of new parts and flavor, making it a solid entry-level machine with everything you need to start making serious progress with your riding. A CrMo toptube, sealed and integrated headset, and mid-sized bottom bracket, along with details like the big logo Radio Rookie tires and oil slick sprocket, make the Evol something very special and unique.

The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry. The Revo 18" sits one step below a full-size 20" BMX bike, giving younger riders a snappier and more responsive bike that fits them perfectly. Much like our Dice 18" model, you'll find a lightweight, slim combo saddle and smaller 25-9 gearing, making this bike look and ride just like a pro-level complete.

The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry. Building on the Revo 20", the Revo 20" Pro adds a 3pc crank upgrade, making this machine even more dialed than ever before.

The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry. Building on the Revo 20", the Revo 20" Pro FS adds a 3pc crank upgrade, front brake, and a Salt "AM" cable detangler, making this machine even more dialed than ever before.

Norco's 14" Coaster mountain bikes are perfect for getting your 3 to 4-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 14-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included

Norco's 16" Coaster mountain bikes are perfect for getting your 4 to 5-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 16-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 12spd Drivetrain w/10/51 Cassette - X-Fusion RC32 Air 120mm Fork - Maxxis Ardent 2.4" Tires RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 11spd Drivetrain w/11-46T Cassette - Maxxis Ardent 2.4" Tires - TranzX 130mm Dropper Post RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

The Fluid HT 2 features a new progressive aluminum frame design to create the ultimate singletrack adventure hardtail. The Fluid HT 2's unique combination of long reach, slack head tube angle and steep seat tube angle provides a forward weight distribution with its long wheelbase to achieve its playful, capable performance. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. With frames designed around 27.5 or 29" wheels depending on frame size, the Fluid HT 2 features a smooth 120mm SR-Suntour XCR34 Air adjustable suspension fork and SRAM 12-speed SX Eagle drivetrain for smooth, confident shifts. Control and confidence are optimized on descents with a Tranz-X 130mm Stealth dropper post and Tektro HD-M275 hydraulic disc brakes. - 6061 DB alloy Fluid frame, space for up to 2.6" tires - Updated Trail geo based around 120mm travel forks - Internal routing for shifter and brake cables - SRAM SX Eagle drivetrain - Tektro HD-M275 hydraulic disc brakes - Schwalbe Smart Sam 2.6" tires - TranzX YSP18 dropper seatpost

The Fluid HT 24.1 provides evolved fit, handling and ride quality that'll elevate every young riders' trail experience. The Fluid HT 24.1 is the ultimate singletrack adventure hardtail. The progressive aluminum hardtail is dropper post compatible, features internal cable routing and provides next-level Trail performance for riders from 4'2" to 4'8". Reasons It's Rad - Engineered for real rides and unlimited potential. - Always find the right gear with quality components. - Stopping power with minimal effort for maximum control. - Cable routing balances keeping tidy and maintenance. - Created to meet the needs of evolving riders.

The Optic C2 Shimano is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 Shimano sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

The Optic C3 is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C3 sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

The Rampage 2 is the ultimate evolution in Dirt Jumpers with a light frame that gets up to speed fast with the perfect mix of agility and stability. The Rampage 2 is dirt jump hungry. It’s purpose-built for big air and features components hand-selected to rip. REASONS IT'S RAD - How your bike looks is just as important as how it rides. - Lightweight aluminum frame built to last. - Hand-picked components for function and reliability. - Evolved frame features push the potential. - Find your perfect ride.

The Rampage 1 24" is the ultimate evolution in Dirt Jumpers with a light frame that gets young riders up to speed fast with the perfect mix of agility and stability. The Rampage 1 24" is Dirt Jump hungry. It's purpose-built for big air and features components hand-selected to rip. Reasons It's Rad - Built to shred and look good doin' it. - Lightweight aluminum frame built to last. - Hand-picked components for function and reliability. - Evolved frame features push the potential. - Two wheel sizes and two models for the ideal ride.

The Rampage 1 24" is the ultimate evolution in Dirt Jumpers with a light frame that gets young riders up to speed fast with the perfect mix of agility and stability. The Rampage 1 24" is Dirt Jump hungry. It's purpose-built for big air and features components hand-selected to rip. Reasons It's Rad - Built to shred and look good doin' it. - Lightweight aluminum frame built to last. - Hand-picked components for function and reliability. - Evolved frame features push the potential. - Two wheel sizes and two models for the ideal ride.

Precision tracking in the rough, superior climbing efficiency, and a completely new angle on suspension make the Range C2 the fastest bike in Enduro—and your ultimate Big Mountain companion. With 170mm of suspension travel front & rear and precision handling, the Range C2 makes the speed feel easy, helps maintain momentum on rough descents, and makes the most of every pedal stroke.

Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 10-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame and size scaled tubing to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!

Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 12-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. As your little ripper discovers their need for speed, they can get used to controlling it with the easy-to-use rear v-brake and small lever with reach adjust. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame, size scaled tubing and a rear hand brake on our 12-inch models to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. EASY TO USE BRAKES Wee ones riding the 10-inch Ninja and Mermaids will get used to controlling their riding with their feet or move up to hand brakes on the 12-inch run bikes with the easy-to-use rear v-brake with a small brake lever with reach adjust. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!

The Scene 2 is an ultra-versatile, but decidedly relaxed step-through hybrid that allows riders of all sorts to get around easily, have fun, and replace the need for a car in the city. The Scene 2 beautifully functional alloy frame provides easy, stress-free mounts and dismounts, and relaxed maneuverability around town, in the park, or along the bike path. We also made sure to add lots of accessory mounting options to make it highly adaptable to all sorts of rides, and the large volume 27.5” tires provide ample grip and shock absorption over any paved surface. With a 24 speed Shimano Altus drivetrain and Tektro mechanical disc brakes, the Scene 2 is always ready to go, and easy to stop. Its comfortable contact points and custom 30-degree sweep riser bar will make your ride comfortable, confident and relaxed.

The Scene 3 is an ultra-versatile, but decidedly relaxed step-through hybrid that allows riders of all sorts to get around easily, have fun, and replace the need for a car in the city. The Scene 3 beautifully functional alloy frame provides easy, stress-free mounts and dismounts, and relaxed maneuverability around town, in the park, or along the bike path. We also made sure to add lots of accessory mounting options to make it highly adaptable to all sorts of rides, and the large volume 27.5” tires provide ample grip and shock absorption over any paved surface. With a 7 speed Shimano Altus drivetrain and Tektro Mechanical disc brakes, the Scene 3 is always ready to go, and easy to stop. Its comfortable contact points and custom 30-degree sweep riser bar will make your ride comfortable, confident and relaxed.