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$299.99
$439.99
32% Off
Norco's 20-inch Roller all-purpose mountain bikes are perfect for getting your 5- to 8-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 20-inch wheels, and quality components across the board. With front and rear hand brakes, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom.
GEOMETRY AND FIT
Low top tube standover heights and shorter chainstay lengths give us the ability to fit smaller children on bikes with larger wheels, while short stems and wide bars add stability, making it easier than ever for young riders to build skills and confidence.
EASY TO USE BRAKES AND SHIFTERS
We’ve added small levers and reach adjust to fit small hands so youngsters can learn how to use hand brakes quickly. Brakes are easy to use inspiring confidence so they can get used to using hand brakes at a younger age.
QUALITY FEATURES AND TOUCH POINTS
The premium components list is large on these bikes including stainless steel spokes, a quality lightweight saddle, soft krayton rubber grips. Jr. BMX pedals were specifically selected for durability, safety, and long lasting performance.
LIGHTWEIGHT FRAME AND COMPONENTS
Our 20-inch all-purpose mountain bikes come complete with size scaled tubing and are carefully fitted with the lightest components for optimal responsiveness and overall ride experience.

$299.99 - $349.99
The Sprint truly bridges the gap from the traditional "sidewalk" bike to a child's first independent pedal machine. As the same can be said about all Opus Youth bikes, the Opus difference is apparent everywhere on the Sprint—in the alloy frame and fork, proportional sized crank and saddle, and light-action brakes kids can actually use. Add sturdy training wheels (if needed), and our safety headset and you’ve got a kids’ bike that is miles ahead in safety and durability.
- Proven 14-inch geometry
- Lightweight 6061 aluminum frame and fork
- Single-speed drivetrain
- Equipped with front and rear V-brakes with youth specific levers
- Stem pad and youth saddle

$319.99
$449.99
29% Off
Norco's 16" Coaster mountain bikes are perfect for getting your 4 to 5-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 16-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom.
- Lightweight alloy frame
- Kid-sized components
- Coaster brake with rear hand brake
- MTB tread tires
- Training wheels included

$329.99 - $449.99
With a 6061 all-aluminum frame, the Match is already ahead of the pack. The Opus difference is apparent everywhere—in the alloy fork, proportional sized crank and saddle, and light-action dual brakes kids can actually use. Add sturdy training wheels (if needed), our safety headset and V-brakes, and you’ve got a kids’ bike that is miles ahead in safety and durability. The Match is now lighter and an even more "pedal friendly" for all of the little riders out there.
- Proven 16-inch geometry
- Lightweight 6061 aluminum frame and fork
- Single-speed drivetrain
- Equipped with front and rear V-brakes with youth specific levers
- Stem pad and youth saddle

$399.99
$589.99
32% Off
The Storm 20 SS provides simple upkeep and operation that'll help young riders find the best line and stop on a dime.
Get good on a fully rigid rig with Storm.
The Storm 20 SS's lightweight, durable aluminum frame and fork combine with a simple, lightweight drivetrain, quality linear pull brakes and optimized fit for riders from 3'9" to 4'3", building and a love for dirt that'll last a lifetime.
REASONS IT'S RAD
- Beautifully crafted for light weight and durability.
- Easy gearing for quicker starts and easy climbs.
- Quality brakes with short reach levers.
- Models to meet the needs of every young rider.

$449.99
$679.99
34% Off
The 4.3 features a lightweight X6 aluminum frame and a rigid fork built for off-road capability with quality design and materials to make riding easy for your 9- to 12-year-old. It’s built to last through hard use by multiple children and spend more time on the trail and less in the shop.
With its Shimano Altus 7-speed Rapidfire shift system providing crisp, reliable shifts, and Tektro linear pull rim brakes to help control their speed and keep them out of trouble, the Storm 4.3 will help your little ripper get the most from every ride, outside in the real world, where they can start the adventure of a lifetime on two wheels!
- Lightweight aluminum frame with low standover & rigid fork
- Shimano 7-speed drivetrain w/Rapidfire shifter
- Tektro v-brakes w/short reach levers
- Fast-rolling tires for cruising the neighborhood

$503.99
$619.99
19% Off
The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry.
Building on the Revo 20", the Revo 20" Pro adds a 3pc crank upgrade, making this machine even more dialed than ever before.

$503.99
$629.99
20% Off
The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry.
Building on the Revo 20", the Revo 20" Pro FS adds a 3pc crank upgrade, front brake, and a Salt "AM" cable detangler, making this machine even more dialed than ever before.

$519.99
$649.99
20% Off
The 24” Hula is designed for the kid that’s a bit too tall for the 20” Makena, is quickly progressing their skills and is moving up in the neighborhood shred ranks. Running 2.6” tires ensure maximum traction. The wheels are laced to QR hubs for ease of use. A 1x drivetrain for simple shifting, a 28-tooth chainring for easy pedaling and kid-friendly geometry make the Hula the perfect bike to grow up with.
$529.99
$779.99
32% Off
Fiend Embryo Frame w/Chromoly Head, Top & Down Tubes
Fiend Embryo Full Chromoly Fork w/Tapered Legs
Fiend Embryo Chromoly 9" Rise Handlebar
Fiend Flangeless Team Grips
Fiend Crown Top Load Stem
Fiend 1pc Seat/Post Combo
165MM Chromoly Crank w/Sealed Mid BB
Mission Nylon Pedals
Mission Mylar Double Wall Rims
Mission Echo Sealed Front Hub
Mission React Sealed Cassette Hub w/9T Driver (RHD)
2 Pegs w/ Nylon Sleeves
Innova 2.40” Street Tires
20.75" Top Tube Length. 12.75" Chain Stay Length. Weight: 24.7lbs. without brake or pegs. *Specs subject to change without notice.

$583.99
$729.99
20% Off
Bringing every advantage to the party, the Storm 20 Disc allows groms to find the best line, nail every shift and stop on a dime.
Get good on a fully rigid rig with Storm. The Storm 20 Disc's lightweight, durable aluminum frame and fork combine with a quality drivetrain, disc brakes and optimized fit for riders from 3'9" to 4'3", building and a love for dirt that'll last a lifetime.
Reasons It's Rad
- Beautifully crafted for light weight and durability.
- Easy gearing for quicker starts and easy climbs.
- Quality brakes with short reach levers.
- Models to meet the needs of every young rider.

$589.99
$654.99
10% Off
The 2022 Launch continues the legacy of a truly remarkable bike. This bike is still one of the best value-priced models in the market, hands down, year after year. The Launch pairs its great color selection with even better components.
The Launch is equipped with both a sealed integrated headset and sealed Mid bottom bracket, which drastically improves performance and virtually eliminates maintenance of these components. Combined with a parts package that includes Kink Stryker forks, Kink T875 8.75-inch bars, and Mission Triumph 3pc tubular chromoly cranks, this bike is a rookie's dream.

$599.99
When you're a kid, riding a bike is the ultimate form of freedom. The Makena is the perfect starter bike for your little cyclist. This kid-friendly frame features 20" wheels with chubby 2.6" tires for excellent traction, a 28-tooth chainring and low standover make it friendly for the littles, while a 1x drivetrain allows for single-handed shifting and make it an awesome first "real" bike.

$599.99
When you’re a kid, riding a bike is the ultimate form of freedom. The Makena is the perfect starter bike for your little cyclist. This kid-friendly frame features 20” wheels with chubby 2.6” tires for excellent traction, a 28-tooth chainring and low standover make it friendly for the littles, while a 1x drivetrain allows for single-handed shifting and make it an awesome first “real” bike.

$599.99
$799.99
25% Off
The Storm 5 picks up where road, gravel, and hybrid bikes can't go—fatter tires, off-road-oriented progressive design, and features that'll give you the chance to explore what mountain biking is all about.
With a comfortable, capable off-road design, the 6061 aluminum frame is off-road worthy, and capable of leading a double life on city streets and park paths. Designed with our holistic approach to fit and geometry, the Storm 5’s longer reach, slacker head tube angle and steep seat tube angle provides more powerful, efficient pedaling, increased climbing traction and added grip and control when descending.
Complementing its 100mm of SR Suntour XCE28 fork travel is a solid, reliable Shimano Tourney EZ-Fire 21 speed drivetrain, so you can always find the right gear and spend less time at the shop. The mechanical disc brakes provide controllable power for confident, safe stops on and off of the road.
Progressive Design
- The Storm uses Norco's holistic approach to fit and geometry to achieve its nimble, confident trail performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful, efficient pedaling, increased climbing traction and added grip and control when descending to help make the most of every ride.
100mm Travel Suspension Fork
- Each Storm features 100mm of front suspension travel – the perfect amount for off-road adventure and exploration, without feeling like you're carrying around extra weight or bulk when you don't need it.
Internal Routing For Shifter and Brake Cables
- By routing the brake and shift cables inside the frames, they are out of harm's way and away from the elements. That means shifting and braking performance last longer between services, and the bikes look clean!
2.35" Tire Clearance
- The Storm series comes equipped with 2.25" tires for a smooth, all-round fast ride, but the frame is designed to take up to 2.35" rubber, so if your adventures start to get a little looser, just throw on some wider tires, and the Storm is good to go!
Two Wheel Sizes, One Bike
- Depending on what frame size you ride, the Storm is available in a wheel size to suit you. The XS, and S are equipped with 27.5" tires to help fit smaller riders, and the L and XL feature 29" wheels so taller riders can take advantage of their smooth ride. If you ride a medium, you're in luck! You get to choose either wheel size depending on your preference!
Wheel size:
- Sizes XX-Small – Medium: 27.5-inch
- Sizes Medium – X-Large: 29-inch

$599.99
$739.99
19% Off
The first real mountain bike every kid should have - the Opus Bolt! The aluminum frame and quality components will satisfy every kid’s taste for dirt. With the Suntour XCT 63 mm travel fork, the wider 20 x 2.35 inch front and rear knobby tires, and disc brakes, the Bolt is ready for just about anything a little mountain biker is prepared to throw at it. Also, the stable geometry ensures the Bolt is easy and safe to ride. Even the cranks and saddles are sized specifically for 20-inch bikes, so you know the fit is as good as the ride.
- Improved 6061 aluminum frame with shorter chainstays and more tire clearance
- Suntour fork with 63 mm of travel
- SRAM X3 1x7 drivetrain
- Front and Rear 160 mm mechanical disc brakes
- Derailleur protector

$623.99
$779.99
20% Off
Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and—of course—making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.

$624.99
$779.99
20% Off
SURE-FOOTED IN OR OUT OF THE CITY
Meet our most affordable urban performance bike. The Orpheo 5 combines quality Shimano components, fast and versatile 35mm tires, and all the comforts of an easy-handling hybrid. Equally at home on a neighborhood jaunt, a country cruise, or a high-intensity ride—on the Orpheo 5, every ride's a total blast.
- Sporty Progressive Geometry for performance and comfort
- Alloy frame
- Shimano 3x7 drivetrain
- V brakes
- Internal cable routing

$624.99
$779.99
20% Off
A SIMPLER ROUTE TO CITY RIDING
All the celebrated qualities of our Orpheo 5, plus the convenience of step-through geometry for ease-of-use. The Orpheo 5 Step-Thru combines quality Shimano components, fast and versatile 35mm tires, and the comforts of an easy-handling hybrid. Equally at home on a neighborhood jaunt, a country cruise, or a high-intensity ride—with the Orpheo 5 Step-Thru, every ride's a total blast.
- Sporty Progressive Geometry for performance and comfort
- Alloy frame
- Shimano 3x7 drivetrain
- V brakes
- Internal cable routing

$639.99
$799.99
20% Off
Bringing every advantage to the party, the Storm 24 Disc allows groms to find the best line, nail every shift and stop on a dime.
Get good on a fully rigid rig with Storm. The Storm 24 Disc's lightweight, durable aluminum frame and fork combine with a quality drivetrain, disc brakes and optimized fit for riders from 4'2" to 4'8", building and a love for dirt that'll last a lifetime.
REASONS IT'S RAD
- Beautifully crafted for light weight and durability.
- Easy gearing for quicker starts and easy climbs.
- Quality brakes with short reach levers.
- Models to meet the needs of every young rider.

$674.99
$749.99
10% Off
The Fluid HT 20.2 provides evolved fit, handling and ride quality that'll elevate every young riders' Trail experience.
The Fluid HT 20.2 is the ultimate singletrack adventure hardtail. The progressive aluminum frame and fork features 2.25" tires for speed and grip and a 63mm suspension fork for next-level Trail performance for riders from 3'9" to 4'3".
Reasons It's Rad
- Engineered for real rides and unlimited potential.
- Always find the right gear with quality components.
- Stopping power with minimal effort for maximum control.
- Cable routing balances keeping tidy and maintenance.
- Created to meet the needs of evolving riders.

$849.99
The Dew is our classic all-around commuter/townie option for someone looking for an affordable, comfortable ride. The Dew is an efficient bike that features a drivetrain with a broad gear range and integrated brake and shifter levers. Equal parts functional and fun, the Dew is equally at home hopping curbs on urban rides, cruising the bike paths, or rallying your local taco truck time trial.

$679.99
$849.99
20% Off
The Dew is our classic all-around commuter/townie option for someone looking for an affordable, comfortable ride. The Dew is an efficient bike that features a drivetrain with a broad gear range and integrated brake and shifter levers. It’s available in two colors so you can pick the bike that best suits your style. Equal parts functional and fun, the Dew is at home whether you’re hopping curbs on urban rides, cruising the bike paths, or rallying to the local pub.

$699.99
Devinci's kids bikes may be small, but they don't skimp when it comes to copping the same high-performance features that define our mom- and dad-size rides. The intrepid Ewoc, for instance, is off-road equipped with lightweight Optimum G02 aluminum tubing and advanced geometries perfect for pint-size rippers. The Azkhaban, on the other hand, is a multitasking wizard, mirroring Devinci's performance hybrid bikes and built on an Optimum S02 aluminum platform. Both models feature lifetime frame warranties and high-viz color schemes to ensure kids are seen, and therefore safe.

$699.99
$899.99
22% Off
The Storm 4 picks up where road, gravel, and hybrid bikes can't go – fatter tires, off-road-oriented progressive design, and features that'll give you the chance to explore what mountain biking is all about.
With a comfortable, capable off-road design, the 6061 aluminum frame is off-road worthy, and capable of leading a double life on city streets and park paths. Designed with our holistic approach to fit and geometry, the Storm 4’s longer reach, slacker head tube angle and steep seat tube angle provides more powerful, efficient pedaling, increased climbing traction and added grip and control when descending.
Complementing its 100mm of SR Suntour XCE28 fork travel is a solid, reliable Shimano Altus/Tourney 21 speed drivetrain, so you can always find the right gear and spend less time at the shop. The Tektro hydraulic disc brakes provide controllable power for confident, safe stops on and off of the road.
Progressive Design
- The Storm uses Norco's holistic approach to fit and geometry to achieve its nimble, confident trail performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful, efficient pedaling, increased climbing traction and added grip and control when descending to help make the most of every ride.
100mm Travel Suspension Fork
- Each Storm features 100mm of front suspension travel – the perfect amount for off-road adventure and exploration, without feeling like you're carrying around extra weight or bulk when you don't need it.
Internal Routing For Shifter and Brake Cables
- By routing the brake and shift cables inside the frames, they are out of harm's way and away from the elements. That means shifting and braking performance last longer between services, and the bikes look clean!
2.35" Tire Clearance
- The Storm series comes equipped with 2.25" tires for a smooth, all-round fast ride, but the frame is designed to take up to 2.35" rubber, so if your adventures start to get a little looser, just throw on some wider tires, and the Storm is good to go!
Two Wheel Sizes, One Bike
- Depending on what frame size you ride, the Storm is available in a wheel size to suit you. The XS, and S are equipped with 27.5" tires to help fit smaller riders, and the L and XL feature 29" wheels so taller riders can take advantage of their smooth ride. If you ride a medium, you're in luck! You get to choose either wheel size depending on your preference!

$710.99
$789.99
10% Off
Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

$719.99
$899.99
20% Off
When you’re a little kid you look up to what your older siblings or parents are doing. When you grow up in a bike family, there’s a decent chance there’s a Honzo in the garage. We wanted kids to feel the magic that only the Honzo can provide, so we created the Honzo 24. It comes with wider kid-friendly 2.6” tires to boost traction and an 80mm fork to provide the perfect amount of squish whether your kid is hitting jumps in the yard or crushing you down the backyard trail.

$719.99
$899.99
20% Off
We all remember our first mountain bike. For many of us it was a bike like the Lana’i. Affordable enough not to feel too risky but stocked with components that give you the freedom to explore off-road. The Lana’i features integrated shifters and brake levers to streamline the cockpit and is now available in three wheel sizes: 26" for size XS, 27.5" for S and M, and 29" for L and XL. With an 8-speed drivetrain, grippy disc brakes and a 100mm travel fork, the Lana’i is the perfect way to taste what real singletrack riding has to offer.

$739.99
Not just a recreational mountain bike, the updated 24-inch Recon is designed to perform admirably on the trail. Boasting a redesigned and tough-but-light 6061 alloy frame, disc brakes, and new wider 2.35-inch tires, this bike delivers on both ability and "Way Cool" looks. Not to mention 80mm of front suspension to tackle any obstacle the Recon is faced with.
- Suntour fork with 80 mm of travel
- Updated frame with wider tire clearance
- Front and rear 160 mm mechanical disc brakes

$759.99
$949.99
20% Off
TIME YOUR PERFECT RIDE
Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and-of course-making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.
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